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New Braunfels Joins National Challenge for Water Conservation

FOR IMMEDIATE RELEASE
Contact: Pamela Quidley
Communications and External Affairs Manager
830.312.7940 | pquidley@nbutexas.com

(New Braunfels, TX – March 30, 2022) New Braunfels Mayor Rusty Brockman is joining other mayors from across the country in the National Mayor’s Challenge for Water Conservation, which asks residents to make a long-term commitment to reduce pollution and manage water resources more wisely. In return, residents can win $3,000 toward their Home Utility Payments, water saving fixtures, and hundreds of other prizes. Plus, one lucky charity from a winning city will receive a 2022 Toyota Highlander Hybrid. The National Mayor’s Challenge for Water Conservation is presented by the Wyland Foundation, a non-profit organization dedicated to promoting, protecting, and preserving the world’s ocean, waterways, and marine life.

“The New Braunfels community has been blessed with abundant water resources for as long as there have been people living here. As stewards of the natural resources we enjoy each day, water plays a most significant role in the success and preservation of life as we know it here, from drinking water to water recreation,” said New Braunfels Mayor Rusty Brockman. “As Mayor, I challenge all citizens of New Braunfels and Comal County to participate. Water conservation is so important as we grow and plan for our future. By following conservation measures and taking the pledge to protect the quality of our water, we all are laying a firm foundation for a sustainable future here in our community.”

The annual mayor’s challenge, happening April 1 through April 30, is a non-profit national community service campaign that encourages leaders to inspire their residents to make a series of simple pledges to use water more efficiently, reduce pollution, and save energy. The program was started ten years ago by a handful of mayors who were looking for alternative ways to engage their residents more deeply about the water challenges faced in the U.S. 

“New Braunfels Utilities is proud to partner with Mayor Brockman and the City of New Braunfels to encourage everyone in our community to pledge to conserve water during the month of April. We are privileged to live here in New Braunfels and enjoy the Comal and Guadalupe rivers. This Water Conservation Challenge serves as a great reminder that we each have opportunities to be good stewards of these precious natural resources,” said Chief Strategic Communications and Security Officer Melissa Krause.

Last year, residents from over 2,000 cities in all 50 U.S. states pledged to reduce their annual consumption of freshwater by over 3 billion gallons and reduce waste sent to landfills by 80 million pounds, which prevented hundreds of thousands of pounds of hazardous waste from entering our watersheds.

To participate, log on to www.mywaterpledge.com. Residents can then use a new digital tool called My Volunteer Water Project which provides a unique way to participate in hands-on home, community, and workplace projects year-round. The more projects that residents do throughout the year, the better the chances their city will win the mayor’s challenge in April. Cities will compete in various population categories, and those with the highest percentage of residents who take the challenge will then be eligible for their residents to win $3,000 toward their Home Utility Bills as well as hundreds more eco-friendly prizes. In addition, residents can nominate a deserving charity from their city to receive a 2022 Toyota Highlander Hybrid. 

To participate in the National Mayor’s Challenge for Water Conservation on behalf of New Braunfels, log on to www.mywaterpledge.com. For more information about the Wyland Foundation, visit www.wylandfoundation.org. 

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About New Braunfels Utilities:
Dedicated to excellence in service, New Braunfels Utilities (NBU) was established in 1942 and is one of 2,000 community-owned, nonprofit public power electric utilities in the nation. The mission of NBU is to enhance the quality of our community by providing innovative, essential services. Governed by a Board of Trustees comprised of local residents appointed by the New Braunfels City Council, NBU is committed to being a recognized and trusted community partner, providing essential electric, water, and wastewater services. Utility revenue is invested back into the utility systems, which benefits the community. New Braunfels Utilities makes an annual transfer to the City of New Braunfels, which in turn helps to pay for services such as fire, police, and parks. Additionally, in 2016, NBU repurposed its former16-acre warehouse site to become the Headwaters at the Comal, to serve as its conservation legacy, which will strengthen the relationship between the community and nature by showcasing the significance of the Comal Springs. Follow NBU on Facebook at facebook.com/newbraunfelsutilities, on Twitter at @nbutexas, and learn more, visit nbutexas.com.